Some programming and promotional ideas we’ve had over the last couple of years. Most of this content can be repurposed for other products and promotional materials.
There are other videos for previous Lecture Series, Spiritual Conversations and Surrender Series that can be found on the website and YouTube.
Homilies
Radio Promos for Social
15 Videos
When Don was still on WRR, we would record his program on Wednesday’s. When we were finished I would edit the Homily, distribute it to SiriusXM, The Radio Network, and post the audio to The Podcast, the website Homepage and Homily Archive.
I would then take a snippet from the homily and produce a video like this to promote it on social media. These were well received but were way too laborious to produce in a timely manner and at the time we did not have iStock so I had to search for free & very limited stock video.
Teaser Graphic
Audiogram
We had to come up with a solution for social promotion, so again while Don was still recording new material, I would produce the above Graphic to promote the upcoming program. I would then take a snippet from the homily and produce the Audiogram to back promote the most recent homily with paid boosts on Facebook and Instagram.
Since Don is no longer recording new material I no longer promote the homily on social media, but still send repurposed content to SiriusXM, Hiawatha KS and Myrtle Beach, and post every week to The Podcast, the website Homepage and Homily Archive.
PRI Daily Reflections
79 videos
The first programming idea in about a four phase proposal. These had a dual purpose. One, to start building an ‘impressive’ archive of content and to also record key concepts in Don’s teaching for future use. (Yes, curriculum was conceived day one.)
These ended in June when Don was in Italy and going through his dark period. We did not record any material until Advent of that year.
PRI Reflections on Scripture
490+ videos
By Lent following his dark period, Don was ready to tackle a new project. At the urging of Teresa Dillard we agreed to ‘test’ a Daily Reflection concept based on the liturgical calendar. The test worked and we still continue today.
Full Version
The Full versions are Posted to Vimeo for easier email hosting and YouTube for Searchability and Website hosting. The audio for this version is also posted to our Podcast.
Social Post
Shorter version of the Full Version that lack the ‘reflection time’ and have cross promotion added. These are strictly used to promote the programming on social in hopes to raise Email, Podcast and YouTube subscriptions. Need better conversion.
Reflexiones del PRI sobre las Escrituras
47+ Videos
Admittedly a passion project I’ve wanted to incorporate since day one, we are testing and trying to capture the hispanic community. Currently posting on our website, YouTube and Monday’s episode is posted and used as a boosted facebook post in the US, Mexico, Central and South America.
After a month we are still getting the audience we pay for. Need to really examine the Social Post Copy to get better conversion.
Plan to have Email Subscription with new (spanish side) website and underwritting.